“The family that works together succeeds together.”

In 1985, couple Romy and Normita Alejo took over their mother’s sari-sari store cum canteen operations. With them at the helm, the business flourished and grew. The canteen was extended to accommodate their increasing clientele who are mainly composed of jeepney drivers plying the Angat – Baliuag route and med reps covering the area.

Together with a few kitchen help and a cashier, the place sits on a street corner near a bridge bordering the towns of Baliuag and Bustos, they soon became a hit for breakfast and afternoon snacks. Their version of goto and LTB (that’s lugaw and tokwa’t baboy for you and me) is to die for. Normita asked customers for feed backs from patrons and readily prepares them by giving a twist to make it her own version. The response was astonishing. Her chicken galantina became so popular that customers clamoured for more variety in her cooking. This made La Familia a byword in Baliuag and its food a must in every occasion of their patrons. It didn’t take them long before they get into the catering business. When friends requested, nay, demanded Normita to bring her brand of cooking to their homes they knew that it is time for them to extend their services outside the canteen. They hired waiting services and rented tables and chairs, cutleries and dinnerwares for the first party that they catered. It wasn’t a breeze, but after that first service everything fell into place. They asked a friend to loan them seed money to be able to expand their business and the rest, as they say, was history.

They also turned to the business for family bonding. Their kids dropped by the store after school and do their share of chores. The elder ones pitch in for the cashier when the latter’s duty ends at 5 pm. The others would help prepare orders in the kitchen and assist in washing the dishes while the younger tykes entertain customers and made friends with them. Later, they took charge of the catering service while their parents look after the store’s operations. Needless to say they have turned their business into a family affair hence, the name La Familia.

At present, La Familia is accredited by 8 Waves Hotel and The Greenery to render catering services to their clients.


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